Chris Skinner is often requested to provide advice to firms on their business strategies, marketing plans or sales campaigns. This takes the form of coaching and counselling services around a wide variety of themes, including:
- Scenario planning for future states
- Development of finely tuned value propositions
- The structure and segmentation of markets
- Analysis of targeted clients or markets
- Many other related services.
A typical engagement for example, may be to provide an in-depth market analysis for a firm’s new product launch, including targeted markets and geographies, competitor overviews, SWOT analysis, recommended marketing budgets and resources, sales campaign lifecycles and so on.
“Chris is a breath of fresh air. He continues to push the status quo thinking and adds value in looking at financial services through different and new perspectives.” Executive Director, SaskTel
“Over the many years we have worked with Chris Skinner, we have found him to have both a multi-dimensional understanding of the financial services business, as well as unique insights into what the future holds for our industry. Most of all, he is uniquely skilled in articulately painting a clear picture of the dynamics impacting our future to help other financial services executives see what’s ahead for them.”
President & Chief Executive Officer, BAI